1 February

Networking 101: How to Make the Most of Your Acquaintance Resources

By now, you’ve likely learned that your business associates and acquaintances can be an extremely valuable commodity for any entrepreneur. No matter what line of business you’re in, having meaningful connections with others in your field and your community can help your business ventures exponentially… but how?

The Key to Successful Networking

When it comes to networking, there’s one key concept to keep in mind: it’s always better to focus on having true connections with your associates than it is to branch out and stockpile a laundry list of networking individuals. In other words, as with most relationships, focus on the quality of your relationship versus the quantity.

While you may be tempted to get out there and spread your business card all over town and collect those of others with fervor, networking is more than simply meeting an individual in the same line of work. It’s also not about the “big” names in the business either. Networking takes – wait for it – work. Yes, you need to work at developing meaningful connections with your network or it won’t get you anywhere. So, how do you do that?

Stay Relevant with Meeting Room Functions

Developing and maintaining relevant networking connections is a multi-dimensional process that involves both getting to know your associates as well as making it known what kind of worth you bring to the table as well. Networking is about a mutual growth in which we offer help to others while gaining connections and opportunities simultaneously (but without expecting anything in return).

In order to achieve this, you’ll need to find ways to stay relevant and at the front of the minds of others in your area and field of interest. You want to be the one they think of when they have a need in your area. How do you do this? Offer your time and/or your services. Try hosting a training seminar or workshop to offer valuable advice or tips to help others. Don’t have the space to do this? Check out meeting room rentals or event spaces you can utilize regularly to impress your connections with both professional presentation as well as valuable information.

Be Helpful and Be Appreciative

“As you meet new people and build your network, keep in mind the value of each relationship. Reaching out to someone you’ve met once when you need something isn’t going to build trust – you need to offer your resources to open the door for mutual benefit down the road,” explains Forbes.com.

In other words, if you want to have truly valuable networking experience, you need to remember the road goes both ways. You need to invest your time and effort into developing meaningful relationships in order to get the most out of potential future opportunities from them. Take the time to get to know your acquaintances, invite them to relevant opportunities like workshops or conferences, and be sure to show them you appreciate their time and acquaintance. Invest your time and effort into building not just an expansive network, but a quality network that’s rich with solid potential.