It may seem like Summer is still lingering on (and in some cases, that’s quite true), but like it or not, the holiday season is just around the corner. Though it probably feels strange to be thinking about Thanksgiving turkeys and Christmas decorations when it’s still warm enough for that swim suit, now is actually the perfect time to go full-swing into your seasonal planning.
Holiday Seasonal Planning, No Matter the Reason
Whether your business is full-blown retail toys or a small research firm with a streamlined consumer base, you need to prepare for the holiday season. No matter what service or product you have to offer, there’s a holiday angle for you to help drive seasonal business and you need to be planning for it – yesterday.
Why You Should Care
If you think your specific firm or business is unaffected by the holiday influx, we’re here to tell you you’re wrong. Since the holiday season is “the main time of year when people are out buying products and services not for themselves, but for other people,” Forbes.com explains it’s the prime opportunity for businesses of all walks to grasp their share of the shopping season.
Since gift-buying is vast and diverse (Santa doesn’t just deliver toys nowadays), finding ways to market your own business during this time is essential to grasping the best possible outcome. Shoppers love to find the “It” item of the season and are always on the lookout for the most unique items, so don’t be afraid to market your products and services no matter how unorthodox they may seem for the holidays.
Find Your Niche
By looking at your history, you should be able to find a pattern of top sellers and items or services that have peaked the most interest with your customer base. If you’ve never focused on seasonal planning before, start with your top sellers and run a campaign focusing on them as a starting point.
While you’re examining your historical sales, you can also familiarize yourself with customer-specific purchases. This will allow you to tailor discounts and offers to your clients, based entirely on their personalized needs and gives them an attentive message about you as a business.
Why So Early?
You may wonder why it’s such an important time to begin holiday planning, being fresh off the heels of summer. We’ll tell you why. Early planning allows for a seamless transition into the biggest spending season of the year, and it gets your customers thinking about how they want to spend their funds ahead of the season.
By strategically planning your holiday marketing campaigns, you will be planting ideas into the minds of your consumers, allowing them to prepare for how they’ll be shopping that season.
There’s also another important aspect to keep in mind: online sales. Since we are seeing a major shift toward online shopping in recent years, earlier seasonal planning allows consumers to use their favorite medium to shop (i.e., online shopping) while still allowing ample time for shipping before the holidays.
If you’re looking for a unique spin on your holiday planning, try looking at what is available in your area. Perhaps you could do a collaborative work with a related company (think discount party catering with office rental space promos for corporate Christmas parties) or offer certain charitable donations to area shelters or fundraisers with a portion of their funds.
There are endless ways to market your goods and services for the holiday season – the key is to find the right angle for you and figure out what motivates your customer base. Above all, the most important thing you can do for your holiday planning is to begin now.