This is the value that never stops teaching me lessons. Too often, things are made to be overcomplicated, but in reality everything good is simple. One of my favorite quotes is “If it doesn’t make sense, it’s too complicated.” I’ve used this to test so many ideas and plans at Indiegrove. I ask my team to explain it to me and if I can’t follow it easily, we need to take a step back and try again. Simplicity makes sure you stay in touch with your audience, don’t overspend, value your team, basically everything that keeps your grounded and focused. Every success story I’ve seen is the most simple idea. The less bells and whistles, the better.