Member Spotlight: Beatrice Perkins

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What’s your name and business?
Beatrice Perkins, Brand Excitement

How long have you been in business? What inspired you to start a business?
I’ve been in business 7 years. I started my business because I wanted the flexibility to work on projects and programs that I love with people that I believe in. I worked in brand communications in the financial sector for over a decade and was ready to serve in a way that provided more impact, income and independence.

Who does your business cater to/serve?
I work with service-based businesses, many of whom are in education and entrepreneurship. Typically clients comes to me when they want to go from invisible to in demand and need to either launch or save a business initiative. We map out the brand strategy, design and online marketing to help them get exposure.

Where do you see your business in 5 years?
In 5 years I’d like to have clients in Brazil so that I can take the profits I generate there to support orphans there. Ideally, I’d like to have offices in NYC, Chicago and Salvador da Bahia. So far I have NYC and Chicago covered, so now I’m actively working on breaking into Brazil’s emerging markets.

Why have you chosen to grow your business at Indiegrove?
I love the culture that exists here. If I don’t have a place to go for community I tend to work in isolation, but that’s counterproductive. Being an Indiegrove member allows me to connect with others like me, and see the strength in collaboration. It also helps me to be more productive because I see and hear what others are up to.

Tell us a fun fact about your business.
We do mandatory dance breaks daily.

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