Consistency is at the heart of business growth. Your customers will want to know what they can expect every time they interact with you and your product. This consistency has to built from the beginning through systems that don’t feel mechanical but create a good result every time. This will become your brand. At Indiegrove, every member knows that when they walk in the door they can expect to find a clean, comfortable and professional space to run their business. They know they will be greeted with a “good morning” or “hello.” They know that if they approach me I will turn my attention towards them and listen to them. And they know that every staff member will do the same. Everyone in your organization has to understand their role in the bigger picture and expectations for their output. Being a startup is not an excuse for anything. If you decide to expand or franchise down the road it will be extremely difficult to create consistency at that point. It has to be there from the beginning and it has to be good.