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This value speaks to our attitude. Entrepreneurs are faced with hard decisions every day. Our ability to show courage and take big steps in those moments are what define us. The first time this value resonated with me in this business was when I signed the first lease for Indiegrove. Until one week prior, I had been looking for 3,000 square feet spaces. But when the property manager said I could get 6,000 square feet for an incredible price I had to make a choice. I believed Jersey City had the demand. But was I willing to take on that much more risk? Yes! I signed the lease and two years later expanded further into the building. Of course, I could barely breath afterwards, but no one says entrepreneurship is comfortable. #BeBold