Whether you’re a new business owner or a veteran staple in your market, business owners share one major concern: how to increase their bottom line. Let’s face it, the point of being in business is to turn a profit, so naturally, finding ways to increase that profit would be a prime topic of discussion, yes?
Many business owners are familiar with the concept of spending money to make money – it’s Business 101. More often than not, business owners need to invest funds into proper areas (marketing, staffing, office space, products and services are just a few of these) in order to boost their sales. These are considered the traditional means of boosting strategies, but they are not the only ways to achieve a bottom-line bump.
It may surprise you to know there are actually ways new business owners (and even veteran business owners) can improve their bottom line without spending a single dime. Yes, you read that right – there are ways to fatten your pockets without thinning them first. How? Let’s take a look at some of the lesser known, non-traditional means of increasing your bottom line.
The Best Strategies to Increase Your Bottom Line
“Getting over that seven-figure (revenue) hump is often an indicator that your business has longevity to it. But getting there can be tricky, stressful, and time-consuming,” writes Forbes.com.
Learning how to get to that pivotal revenue point boils down to initiating successful profit-boosting strategies. It’s also about minimizing the outflow of cash needed to implement these strategies since without minimization, the profit boost can be negated. Not to mention, it’s tough to let go of funds when you’re trying to increase them.
Tweak Your Online Marketing Strategies
One of the easiest ways to add to your profit margin is by pairing up with other local businesses or related products and services. Essentially, by including promoted products or reviews via a link inside your existing digital marketing strategies can bring about extra cash flow. How? It’s what’s described by Forbes as Affiliate Marketing and means that by utilizing links within your website for other products, your business can earn funds each time your customers follow the link.
Utilize Your Email Lists
Another completely free asset you can use to boost profits? Your email lists. As advanced as digital technology is today, it’s easy peasy to set up automatic emails to your customer base that will entice them to visit your site. Don’t let your customer contact lists sit dormant, use them to promote your business by way of sharing blog posts, upcoming events, and even set special VIP sales as appreciation for those on your current list.
Initialize Semi-Annual Audits
Simple as it sounds, one of the best ways to boost profit margins is by cutting your expenses. Make it a priority to go through your budget a few times a year and make sure you’re only sticking with the things you need for your business. If certain areas are no longer working, don’t be afraid to cut them before they eat up more of your existing budget. Also, be sure to take stock of all of your material items and products, to ensure you’re not continually pouring out funds for items that have very little benefit to you.
Overall, the best tricks you can utilize to keep increasing your profit are ones that make the most of your existing resources. Be sure to maximize your budget and audit yourself frequently, as well as continuing usage on all of your available (and free) assets.
When you’re working on a plan to begin your own business, it’s easy to get overwhelmed with concepts like budgets, marketing schemes, and investment opportunities among other things. It can be extremely taxing and confusing and sometimes you may want to throw in the towel. We hear you. Just breathe and try to simplify things a tad with some basic do’s and don’ts of starting your own business.
Starting a Business
Chances are, if you’re in the process of starting your own business, you’ve practically buried yourself in researching how to make it successful. With so much information out there, it’s easy to lose sight of the bigger picture and forget some of the most basic business essentials. Don’t fret, however, these aren’t another list of things to keep on your “to-do” list, but rather, a reminder of how to tweak your approaches to get the most out of your new business.
The Do’s and Don’ts of Starting Your Own Business
Rather than focusing on the details, sometimes the best thing you can do is to keep the big picture in mind. The best way to do that is to remain flexible in your approach and try to avoid closed-minded thinking. What do we mean? Always stay vigilant and observant as you try different tactics – if something isn’t working, don’t be afraid to cut ties and try a new approach.
“Being flexible can make the difference between growing and stagnating,” explains Forbes.com. As such, keeping the following do’s and don’ts in mind should help you through the process of starting your own business:
The Most Important Do’s
While there are business plan protocols out there that help you learn every step of how to start a business, making it a successful one is up to you. Thankfully, there are a few “do’s” you can incorporate into your plan to help ensure you have the best shot at success.
What is the most important thing you can do? Utilize the help and knowledge of colleagues and friends. Having a solid (and diverse) set of acquaintances as resources and support will greatly improve your chances of success. Try asking old bosses, coworkers, friends, or other professionals in the same field for their invaluable input on your journey. Need ideas or inspiration? Coworking spaces can put you in touch with professionals from all walks of careers and can be an amazing resource for beginning business owners.
Other do’s to keep in mind:
- Place primary focus on your investment pitch to ensure you give yourself the best chance at primo opportunities
- Make contingency plans to have a backup in case critical components are shot down (this plays in to the whole “be flexible” part we mentioned earlier)
- Be digital to be seen and know that a large part of a business’s success today boils down to creative networking both on and off-line
The Most Important Don’ts
Just as there are things to do when you’re starting your own business, there are also things you should not do. Perhaps the most important of these “don’ts” is to ensure you don’t act impulsively. Forbes.com stresses that new business owners should never make a business decision out of haste or on a whim – instead, be sure to thoroughly research before you make any business decisions.
Other don’ts to keep in mind:
- Never give up on your goals. Understand you will likely face a lot of rejection in the process, but it only takes a single “yes” to get the ball rolling, so keep at it.
- Don’t assume you’re the underdog. While you may be a new business owner, you’ve done your homework and are a force to be reckoned with so don’t let others intimidate you.
- Don’t accept things at face value. You will need to look deeper at every angle, and never accept things as they appear at first – this includes investment opportunities.
When it comes to work spaces, most people think of the same basic essentials: desks, connectivity, technology, and room for meetings. While these things are certainly the core of any working space, many creators are taking inventiveness to a whole new level with some of the most unique coworking spaces around the world.
In case you’re unfamiliar with the term, coworking is one of the latest trends in the entrepreneurial world. By allowing individuals and small businesses of all kinds to co-work in a single space, these community work areas are gaining momentum all over the globe. The reason? They allow for an affordable and professional work space and an invaluable set of coworking mentors and essential networking.
That said, here are some of the world’s most unique coworking spaces that take this experience to a whole new level:
The Hub – Chiang Mai, Thailand
While you think of the basic essentials for a work space, there is nothing basic about The Hub coworking space in Chiang Mai, Thailand. Made entirely of repurposed shipping containers, The Hub has one of the most unique designs of any space around the world.
With out-of-the-box thinking and architectural design, The Hub is truly a unique working space atmosphere that is said to inspire creativity and productivity. The shipping containers allow for a resourceful use of existing elements, giving a green element to the coworking experience.
Village Underground – Lisbon, Portugal
Similar to The Hub, Village Underground in Lisbon, Portugal makes use of recycled shipping containers for coworking spaces. The repurposed containers give ample office spaces that are shared by creative entrepreneurs of all walks of life, but they aren’t the most unique aspect of this space.
In addition to the unusual office space design, Village Underground boasts even more architectural creativity. The space includes attached double-decker buses that have been transformed into an on-site café and restaurant as well as a recording studio for its audio artists.
Naplab – Bangkok, Thailand
If you’re the type who just needs a quiet space to work, then Naplab coworking spaces in Bangkok, Thailand may be perfect for you. Known for its quiet spaces, Naplab caters to entrepreneurs who need some serious focus time.
As the name suggests, this coworking spot includes a second level designated solely for – you guessed it – nap time. Yes, this space has individual bunks and pods where its members can retreat for a nap to recharge their minds on-site.
Dojo – Bali, Indonesia
If it’s a retreat you’re looking for, then you can’t go wrong with Dojo – the tropical coworking experience in Bangkok, Thailand. It’s most unique feature? Take your pick between the open-air conference areas, private poolside nooks or the mere one-minute walk to world famous Echo Beach.
In addition to the resort-like atmosphere for working spaces, Dojo also offers extended stay options. Yes, they have rooms you can rent for an overnight stay, making it a great place to plan a company retreat.
Coboat – Providence Mahe, Seychelles
Want to shuck the whole concept of an office in general? Coboat in Providence Mahe, Seychelles will definitely get you there! The concept? Coworkers can book their stay on the Coboat, sharing working space on an enormous catamaran as it sails around the globe.
All of the essential working space necessities are included (high-speed internet, tech gadgets, etc.), as well as ever-changing high-seas views. The concept allows coworkers to stay connected while simultaneously embarking on coastal adventures and truly fresh air thinking as they detach themselves from the mainland for weeks at a time.
When you’re contemplating a start-up, few things are as vital as budget and costs. In fact, often times a budget can either make or break a decision to begin your venture – but it shouldn’t. If you find yourself fretting over your start-up bottom line, rest assured, there are ways to keep your costs under control.
Keeping Start-Up Costs in Check
Chances are, if you’re looking at budgets and start-up costs, you’ve already done your fair share of research on what to expect. You’ve also likely heard that you need to have a solid plan in place in order to give your venture a clear shot at success. So, what does that mean exactly?
For starters, yes, you need to create a budget that takes as many factors into consideration as possible – but that’s not all. When it comes time to putting your budget and plan in motion, there are ways to be smart about your spending that will help you keep your costs in check.
It may seem like a no-brainer, but before you go writing checks for your start-up needs, make sure you shop around. Just like you would take advantage of holiday sales or special discounts for everything else in your personal life, you need to do the same with your business.
Research area businesses that may be having a close-out sale, or maybe a going-out-of-business sale can help you score some quality used pieces on a budget-friendly purchase. It’s always good to check tag sales and estate sales or auctions for items you may need as well. Remember to keep things in check by ensuring you’re truly buying what you need, and not just what is convenient or something that lured you in for “extras” you could really do without right away.
In the beginning, you’ll likely have a difficult time keeping up with the expenses of bringing on a full-time (or even part-time) staff. One way to help off-set this expense is by avoiding it altogether. How? Try subcontracting work out on an as-needed basis.
There are plenty of sites and sources for employees looking to work on a contract-only basis, meaning you simply pay for what you need without all the overhead for insurance premiums and salaries. As time goes on and you get more established, you can look to add more permanent staff members later.
Being budget conscious about your start-up equipment and staff needs are a large part of the puzzle, but there’s another one you need to focus on as well: your business space. Starting your own business doesn’t mean you need to go out shopping for primo store fronts or the typical brick-and-mortar buildings.
There is a plethora of options out there for those just starting out in their business ventures today (and even for those well-established ones who are looking for a more budget-friendly avenue). Many choose to carve out a space in their residence to help cut costs that way, but there’s a third option to consider as well: coworking spaces.
Coworking spaces can be a great way to keep your start-up costs in check because they offer a fantastic business setting without the fantastic pricing. Essentially, you share a communal office area that comes complete with all your basic needs (so you’ll cut down on equipment expense as well) and offers a professional atmosphere to present to clients.
Overall, there are a number of ways you can stay under budget on your start-up, you just need to be smart and resourceful about it. Do your research, stick to what you need, and explore options that give you the most bang for your buck.
As the coworking movement continues to trend, entrepreneurs are beginning to see more and more of the advantageous benefits of their memberships. Among them is the ability to wow prospective clients with amazing professional spaces on a budget. Some of the greatest advantages to coworking spaces and conference room rentals is the minimal overhead and maximum utilization.
Professional Space Memberships and Rentals
If you’re unfamiliar with the coworking trend, it’s essentially a shared office space which allows freelancers and entrepreneurs alike to work alongside others in a professional setting with minimal costs. It’s catching on quickly, in large part because it allows business professionals to work in some amazing (and fully equipped) spaces with very little overhead expense.
With several options available today, memberships range from full-usage, unlimited access, to conference room rentals for specific meetings. These spaces are designed specifically to meet the needs of any business professional while allowing for budget-friendly flexibility and accessibility.
What Conference Room Rentals Offer
There are a number of reasons you may find the need for a larger meeting space. Annual budget meetings, conferences, or even just to impress a specific client – whatever your need, conference room rentals might be a great option.
Many people think of these areas as hotel meeting rooms with closed off panels and outdated décor. It’s difficult to make a good impression with outdated surroundings weighing in on the meeting. That’s where the coworking movement and conference room rentals come in. Today, there are several options available for coworking spaces and conference room rentals in much more elaborate (and fully equipped) settings.
The Benefits of Conference Room Rentals
Whatever your reason for considering a conference room rental, there are numerous benefits to the rented space options. If you’re considering a conference room or meeting room rental, here is a look at some of the greatest benefits to keep in mind:
1 – The Wow Factor
Perhaps you don’t have the space in your existing office environment to accommodate a larger meeting, or maybe you just want something with an impressive view. No matter what your reasoning, renting conference rooms can offer you the chance to truly impress potential clients with functional and updated areas. Particularly, if you’re conducting business out of a small home office, professional conference spaces can supply you with a much more professional atmosphere for meetings.
2 – Fully Equipped
It’s difficult to host a meeting if you’re lacking specific technology and equipment. Depending upon your current office situation, it may be quite costly to purchase items such as multiple phone lines, projection screens, interactive whiteboards and other tech needs. Renting conference rooms offers all of the technology you will need to hold a successful meeting without the ridiculous overhead expense.
3 – Convenience and Budget-Friendly
If you’re a budget-conscious entrepreneur (and let’s face it, we all are), coworking spaces and conference room rentals are a fantastic way to stay in the black. By keeping costs to a minimum and offering flexibility of usage, these shared spaces are a great way to conveniently take care of some of the basics of your business needs.