Your business is a reflection of you and the world will treat it accordingly. Consumers are demanding more and more accountability and transparency. Your product or service should have a purpose beyond ending up in someone’s home, office or smartphone. You should run a good business with a vision and principles. One of the principles we promote at Indiegrove is long-term business sustainability. Everything we do and say is in line with this principle. We don’t believe success comes from quick wins and cutting corners. It comes from hard work, strong systems and integrity. This perspective on business has become so common that there now is an official legal structure called B-Corporation that integrates social responsibility and strong ethics into every part of a business. It’s something that every entrepreneur should consider to ensure good business remains a priority as the business grows.