13 April

Jersey City: The New Hot Spot for Small Businesses

We are born with an entrepreneurial streak – It’s in our DNA and there are an increasing number of people looking to start new businesses. This wave of start-ups is now zoning in on Jersey City as small business owners feel that Jersey City is becoming a hub and a vibrant destination that makes them feel optimistic about business growth in the area.

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29 March

Financing a New Business

There are a lot of options for financing a business, but none of them are easy.  I was rejected by every major bank before I took my plan to community lenders and was approved.  The process was painful.  They poked and prodded into every detail of my life and it took months.  In the end it was all worth it.  I had what I needed to build my space and get myself to breakeven. Investors are another increasingly popular option, but you have to be willing to give up control of your business. You have to decide what you can handle and know what the other party is looking for.  Whether you go with debt or equity financing you will be accountable to another party or parties.  My goal is to get to a point the business itself can finance its growth.  For most businesses this is the best option and will allow you to maintain your independence. For others you have to go after outside financing.  Just make sure you never lose sight of why you started the whole thing to begin with.

22 March

Cashflow

Cashflow is the lifeline of your business.  It’s not just about what you bring in and what you take out.  But, most importantly, it’s about when you do it.  I use my cash flow statement to know exactly where I stand and decide the next step of growth for my business.  My cash flow projections are my peace of mind.  Read More

15 March

The Business Plan

I use my business plan every day.  It is a living document in my business.  It is a tool that helps me stay focused and make decisions, while considering the implications the decisions will have on other parts of the business.  A lot has changed since the first draft of my business plan, but it has remained a constant check and balance for me.  Read More

8 March

The Customer is Always Right (Sort Of)

It’s often said that the customer is always right.  I don’t know if I agree with that, but the customer is who will determine if you will make it or not.  You have to have customers to have a business.  Friends, fans, likes, followers are not the same thing as sales.  You have to find and interact with the people who can and will buy your product or service.  I spend a lot of my time getting to know my customers.  What they like, where they go, what they read, who they listen to, where they live, how much they make… All of these things help me anticipate their needs and create a relationship with them.  A good product is not enough anymore.  You have to figure out what makes you different and special to your customers.

1 March

Leadership in Business

Leadership is at the heart of every successful business.  There is no doubt that every business will have its successes and failures.  Being someone who can stay focused on the vision and lead employees, customers, partners, vendors…whoever is on board, through the ups and downs is what differentiates a leader from a manager.  I knew I was a good manager before I started my own business.  I was organized, focused, hardworking, outspoken.  I knew how to get the job done.  Now that I’m an entrepreneur, that’s not enough.  I have to lead.  I have to see how all the pieces come together, put them in the right order and, most importantly, inspire people to join me.  A business plan will help you put and keep the pieces together, but your gut and willpower are the secret sauce.

10 January

Meet the Author: Zahra Amanpour

Homepage-8Hello, my name is Zahra Amanpour. I am the founder of Indiegrove, a coworking space in Downtown Jersey City, NJ. My career has been dedicated to providing services to entrepreneurs so that they can build and grow successful businesses. I have a MBA and MA in Social Psychology, which have both helped me in my career and running my own business. I believe entrepreneurs are the real change makers in society. They have the courage to do things differently and pave new paths. They create jobs and solve problems. After working with entrepreneurs for many years, I decided to take the leap. I walked away from a high paying job and for the past year and half have been experiencing the journey for myself with all its ups and downs, challenges and successes, fears and joy. It is an amazing journey, but one that has to be thought out and planned as much as possible. The statistics show that more than 80% of businesses do not make it more than 2 years. That number changes to more than 50% making it with a business plan. The numbers speak for themselves.