You hear time and time again in all the entrepreneurial blogs, quotes, guiding principles, etc. that you shouldn’t chase the money, chase the dream and the money will follow. Unfortunately, many would be entrepreneurs take that to mean they shouldn’t be focused on money at all. Not true. Money shouldn’t be your only goal or even your primary goal, but it has to be a goal. Unlike some other goals, if you don’t achieve it, you will be out of business. Too often those who get that part end up only trying to high end markets because they think that is where the money is. But here’s the problem with the high end money. What is considered luxury changes fast and furious and everything is eventually commoditized in that world. Yes, there is money to be made in those markets, but for how long? Whatever you are doing make sure it is a sustainable business that can withstand the trials of time and change. As for me, I just like doing business with real people.
To Your Success!