13 February

I Work To Make Every Day Count

One of my fellow boot campers was talking to me about balancing life and work this morning and how she never has enough time.  This is a bootcamp filled with working women, many of them with families, who are up before the sun rises to get an hour of time to themselves before anyone else even knows where they are. When I told her that I could relate she said “But you have your own business, so you don’t have to work the 8 hour thing, right?”  I can’t tell you how many times I’ve heard some version of that statement from people.  It use to bother me.  Now, my standard response is “Yeah, it doesn’t really work that way.  The work has to get done.” and then I leave it alone.  I’ve come to realize that most people don’t understand what it really means to be an entrepreneur and start a successful business.  Yes, we have the option to choose when we work, but the commitment is a 24/7 commitment and a successful business requires much more than 8 hours of time per day.  It requires full dedication and responsibility.  When I get up in the morning I am not not worried about how I will get through the day or complete the hours. I am focused on how will I fulfill my purpose and build something extraordinary.  That’s what a lot of people don’t get.  We choose this life.  Nothing about it is an obligation.  It’s a completely different mentality.  I am accountable to my family, customers, employees, vendors, partners and everyone who touches my life.  All of them, together, decide the fate of my business.  No, I do not work 8 hours a day.  I work to make every day count.

#BeOriginal
#IndiegroveWorks

8 February

Member Spotlight: Beatrice Perkins

What’s your name and business?
Beatrice Perkins, Brand Excitement

How long have you been in business? What inspired you to start a business?
I’ve been in business 7 years. I started my business because I wanted the flexibility to work on projects and programs that I love with people that I believe in. I worked in brand communications in the financial sector for over a decade and was ready to serve in a way that provided more impact, income and independence.

Who does your business cater to/serve?
I work with service-based businesses, many of whom are in education and entrepreneurship. Typically clients comes to me when they want to go from invisible to in demand and need to either launch or save a business initiative. We map out the brand strategy, design and online marketing to help them get exposure.

Where do you see your business in 5 years?
In 5 years I’d like to have clients in Brazil so that I can take the profits I generate there to support orphans there. Ideally, I’d like to have offices in NYC, Chicago and Salvador da Bahia. So far I have NYC and Chicago covered, so now I’m actively working on breaking into Brazil’s emerging markets.

Why have you chosen to grow your business at Indiegrove?
I love the culture that exists here. If I don’t have a place to go for community I tend to work in isolation, but that’s counterproductive. Being an Indiegrove member allows me to connect with others like me, and see the strength in collaboration. It also helps me to be more productive because I see and hear what others are up to.

Tell us a fun fact about your business.
We do mandatory dance breaks daily.

Discover more about Brand Excitement at www.brandexcitement.com

7 February

Member Spotlight: Ajay Paghdal

What’s your name and business?
Ajay Paghdal of OutreachMama

How long have you been in business? What inspired you to start a business?
9 short months. My father came to this country 37 years ago with a nickel in his pocket and a dream. He worked his rear end off to build a better life for his family and his biggest regret was never starting a business of his own. From a young age, I started sharing that same passion and I finally took the leap in my late 20s thus making both of our dreams a reality.

Who does your business cater to/serve?
We help SEO agencies and SEO-saavy brands with their link building needs. Through our service, businesses get the tools and services they need to gain more traction in Google search.

Where do you see your business in 5 years?
I started this business after reading the book Built to Sell. My 5 year goal is to grow and sell this business.

Why have you chosen to grow your business at Indiegrove?
Indiegrove has 3 things I look for when seeking a working space. 1) A community of likeminded entrepreneurs 2) Location near entrepreneurial hotspots 3) Modern facilities and an open bright space

Tell us a fun fact about your business.
We chose the name OutreachMama because when we first started the business, we had work-from-home moms handling all of our blogger outreach.

Discover more about Outreach Mama at www.outreachmama.com

 

7 February

Member Spotlight: Reza Mazaheri & Sanjay Sethi

Reza Mazaheri & Sanjay Sethi
Sethi and Mazaheri, LLC

Sethi & Mazaheri is a boutique law firm with offices in New York, New Jersey, and DC Metro area. We are deeply committed to social justice and immigrant rights. Our firm specializes in representing immigrants in removal proceedings, non-citizens who have been charged with criminal offenses, refugees and asylum seekers fleeing persecution and artists who are unable to express themselves freely in their home countries.

Discover more about Sethi and Mazaheri, LLC at www.sethimaz.com

7 February

Member Spotlight: Geoffrey Allen

Geoffrey Allen, PMG
Geoffrey Allen is the Founder and President of PMG

Geoffrey Allen, the founder and President of PMG, is a licensed contractor with over 13 years of renovations, repairs, and building maintenance experience. He is an expert at diagnosing problems and identifying potential issues before they become larger. Geoffrey is a graduate of HCST with a certificate in building maintenance and a Certified Construction Manager from the Turner School of Construction Management.

Property Maintenance Guys

PMG renovations, maintenance, repairs, and home/business improvement services to property owners, property management companies, realtors, and business owners. All PMG customers receive the highest quality work, ensuring both customer satisfaction and on-going professional relationships. We are reliable and always on time because we understand the value of time. The reason for PMG’s existence and its main goal is to go beyond your general repair needs, so that our working relationship reflects on the success of your property.

Discover more about PMG at http://www.propertymaintenanceguys.com/

7 February

Member Spotlight: Elizabeth Santana

Elizabeth Santana
Frugal Finds NYC

Elizabeth Santana is the Frugal Finds NYC
Frugalfindsnyc.com launched seven years ago with the support of top sponsors such as Macy’s, Nordstrom and Overstock.com. The site offered a place for shoppers to find exclusive, trend driven items for the right price. Frugalfindsnyc made shopping easy and budget friendly.

After a short break, Liz Santana the Founder and CEO of FFNYC, a business saavy Brooklyn native and Stylist, respected for her fashion sense decided to reestablish and expand the site. Re-launching with an enhanced experience for shoppers and evolving with times of social networking, FFNYC began using instagram (@frugalfindsnyc) in order to connect with costumers in a more interactive way. The daily photo posts highlighting the beautiful and unique details of her Frugal Finds collection lead her the name Ms. Frugal, given to her by Instagram followers she gained in a matter of months. Quickly winning the hearts of fashion bargain hunters and style icons, she was deemed with the reputation of selling quality pieces at competitive prices.

Shedding light on the market of high end, highway robbery costs to some of todays most sought after looks in fashion and the smarts of getting those looks without spending the big bucks, inspired costumers not to feel the need to over spend in order to have style. Her movement to help people save their money for a bigger picture with a better life and using ones own personal style to convey a message about their personality is being well received by her fans.

Ms. Santana a/k/a Ms. Frugal is today’s favorite up and coming style and budget guru, gaining new followers everyday. With a heart that keeps on giving, percentage from each sale is always donated to the The Crohn’s and Colitis Foundation of America (www.ccfa.org), a cause that she supports.

Discover more about Frugal Finds NYC at www.frugalfindsnyc.com

7 February

Member Spotlight: Kate Goodin

Kate Goodin is the Web Content Editor at
Slimming World.

In 1969, Slimming World founder Margaret Miles-Bramwell OBE started the company in the U.K. to help people lift both the physical and emotional burden of being overweight. Having tried many diets herself, without lasting success, Margaret knew that hunger, deprivation and guilt weren’t the answer. And from that, Slimming World was born. They offer a healthy eating plan that’s not a diet—it’s something members and their families can follow for life—and they support their members in making the changes, big and small, needed to lose weight for life with a unique weekly online group, plus original content, recipes, tools and more.

As web content editor, Kate commissions, edits and writes all content on the public and member sites, on topics ranging from rediscovering weight loss motivation to quick and easy ways to cook healthy foods.

Discover more about Slimming World at slimmingworld.com, or email me at kate.goodin@slimmingworldusa.com.

29 January

Own It

Obviously, “own it” is at the core of entrepreneurship, but this value goes much further than registering a business with a particular name. It’s about living your purpose. Taking responsibility for the people, ideas and challenges that are part of your business and community every day.  Seeing something through from start to finish and understanding the impact and repercussions that it may present.  It’s also about acknowledging your mistakes and learning from them.  The only way a business can grow and thrive is if everyone in it feels ownership of their own work and the shared vision of the company. Titles and money don’t give us prestige or respect.  People respect people they can believe in and trust.  If they know you will deliver on your promise, they will want to be part of your company. Ownership gives people dignity and empowers change.

#OwnIt
#IndiegroveTurns5

22 January

Kindness

Kindness is one of the greatest capacities of human beings.  I believe being kind every day is what ties are community together and makes us strong. Our team makes it a point every day to say good morning, ask how people are doing, find information for people and make connections.  Kindness is ingrained in our culture and it makes us better.  The best part of kindness is that it is contagious. Anyone who works out of Indiegrove for more than a day knows that we give and share with one another.  We give our time to help each other think through issues.  We share our connections and knowledge so that others can be successful.  We give back to our community. We understand that we are connected to each other, Jersey City, our larger industries and the larger world. This interconnectivity and understanding is what makes us stronger as a whole and more impactful as a community.  If you are truly dedicated to changing the world, kindness is the vehicle for that change.

#Kindness
#IndiegroveTurns5

8 January

Be Bold

This value speaks to our attitude.  Entrepreneurs are faced with hard decisions every day.  Our ability to show courage and take big steps in those moments are what define us.  The first time this value resonated with me in this business was when I signed the first lease for Indiegrove.  Until one week prior, I had been looking for 3,000 square feet spaces.  But when the property manager said I could get 6,000 square feet for an incredible price I had to make a choice. I believed Jersey City had the demand.  But was I willing to take on that much more risk?  Yes!  I signed the lease and two years later expanded further into the building.  Of course, I could barely breath afterwards, but no one says entrepreneurship is comfortable. #BeBold

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