8 January

Be Bold

This value speaks to our attitude.  Entrepreneurs are faced with hard decisions every day.  Our ability to show courage and take big steps in those moments are what define us.  The first time this value resonated with me in this business was when I signed the first lease for Indiegrove.  Until one week prior, I had been looking for 3,000 square feet spaces.  But when the property manager said I could get 6,000 square feet for an incredible price I had to make a choice. I believed Jersey City had the demand.  But was I willing to take on that much more risk?  Yes!  I signed the lease and two years later expanded further into the building.  Of course, I could barely breath afterwards, but no one says entrepreneurship is comfortable. #BeBold

2 January

Indiegrove Turns 5!

Indiegrove is celebrating 5 years today!

Five years ago, Indiegrove was a dream. Most people thought I was crazy. Coworking was a new industry and Jersey City was turning a corner. A few people took the leap with me and committed themselves to building a hub for entrepreneurship in Jersey City. Today, that is exactly what we have become.

The most incredible part of what has happened is the impact that this community has at so many levels and in so many ways. We have huge communities operating out of our space, i. e. JCFJC Families and Downtown Community Church. We have fast growing tech startups, i.e. Quantum and EventCombo. Cenx was just listed on the Deloitte Technology Fast 500 List. We have mature businesses with years of experience who have shaped their own industries, i.e. Real Roofers. We have industry clusters, i.e. legal practices, financial firms and therapy practices, who cross refer to another and collaborate on cases. We have independent professionals who lead global teams and move major projects forward. We have family run businesses. We have community leaders.

Big things are happening at Indiegrove and we are changing the world. This community of changemakers is shaping the future. Tens of millions of dollars in revenue, hundreds of jobs created and countless connections are happening here each year. What we are doing now will touch our lives and so many others in the years to come.

A huge part of our success has been our ability to stay focused on our purpose and values. To celebrate our 5 year anniversary, this month we will be highlighting how our values guide and define us.

Every decision we make is in line with these 5 values:

Be Original

Be Bold

Simplicity

Kindness

Own It

As part of our 5 year celebration, we are launching Entrepreneur Talks, a series of conversations with entrepreneurs who have built successful businesses through purpose and values. Each of them have a story to tell about the adversities they have faced and achievements they have felt. I hope you will join us for our first conversation “Leading Through Simplicity” with Joe Nissim, the founder of Strengthlete, as he shares how simplicity and unwavering focus have brought him to success, happiness and leading a change in the nutrition industry.

I hope you will follow us and participate in our story this month on social media, email and around the space. You will no doubt be inspired.

To Your Continued Success,

-Zahra

13 December

Step out of your comfort zone, this much

 I can’t tell you how often I watch entrepreneurs recede into their comfort zone the minute they are asked to go against the grain, think of their business as more than their immediate circumstance or just try something new. I don’t pretend that everyone’s comfort zone starts and ends at the same place. I know boldness comes easier to some than others. But if you think you are going to build a sustainable business by doing anything less than bold on a daily basis, you are wrong. It’s a choice that you have to make over and over again as an entrepreneur. One of the best sayings I have ever come across is “Discomfort is a sign of growth.” You have to be uncomfortable if you are growing. It’s just part of the territory. This journey we are all on makes us push our own boundaries and of those around us.  If you are asking people to trust you and buy your product/service, something they are not certain about, you better be willing to do the same all the time. It is really what makes the possibilities endless and the journey worthwhile.

To Your Success!

-Zahra

This post is part of “The Days in the Life of an Entrepreneur” series.

30 November

The Days in the Life of an Entrepreneur

Humility

The lessons of humility are always following you as an entrepreneur:  

“Listen to your customers.”  

“Make it work.”  

“Shake that guys hand.”  

“Wipe the floors.”  

“Pay yourself last.”

“Take feedback.” 

“Smile today.” 

The great thing about humility is that it allows you the space to think, reflect and digest. If you aren’t always taking action, you are able internalize and grow.  It is a lesson that gives back constantly if you allow it to.