Do you want to strengthen and expand the reach of your brand? It’s important to understand that a strong branding strategy is all about the right mix of resources and attention. Building an effective brand is a tough road to run, but it is truly worth it!
A key factor for long-term business success is developing healthy habits for yourself and your team. Taking consistent daily action will be a deciding factor in what sets your business apart form the rest. This becomes even more important as your business grows, so the earlier you instill strong habits, the better. You won’t have time when you’re busy!
We are born with an entrepreneurial streak – It’s in our DNA and there are an increasing number of people looking to start new businesses. This wave of start-ups is now zoning in on Jersey City as small business owners feel that Jersey City is becoming a hub and a vibrant destination that makes them feel optimistic about business growth in the area.
Coworking is a brilliant phenomena, which is now really coming into its own. It solves a lot of problems for entrepreneurs and opens up endless opportunities. Coworking spaces offer a community for entrepreneurs who otherwise might feel isolated, as well as abundant resources to grow their businesses.
Your business is a reflection of you and the world will treat it accordingly. Consumers are demanding more and more accountability and transparency. Your product or service should have a purpose beyond ending up in someone’s home, office or smartphone. Read More
Consistency is at the heart of business growth. Your customers will want to know what they can expect every time they interact with you and your product. This consistency has to built from the beginning through systems that don’t feel mechanical but create a good result every time. This will become your brand. At Indiegrove, every member knows that when they walk in the door they can expect to find a clean, comfortable and professional space to run their business. They know they will be greeted with a “good morning” or “hello.” They know that if they approach me I will turn my attention towards them and listen to them. And they know that every staff member will do the same. Everyone in your organization has to understand their role in the bigger picture and expectations for their output. Being a startup is not an excuse for anything. If you decide to expand or franchise down the road it will be extremely difficult to create consistency at that point. It has to be there from the beginning and it has to be good.
Simplicity in everything. Your marketing, accounting, financing, operations, customer service….everything should be as simple as possible. I test myself constantly on this principle. If I can’t explain something in my business using simple words and concepts, then it’s too complicated and it will lead to problems. This is also true when it comes to technology. A lot of people think technology is an excuse for complexity. Actually, technology is supposed to simplify things and make it easier to do something. If it doesn’t, it is not serving its purpose.
As a startup, you can’t afford to reach everyone so you have to find the people who will be your most productive customers and keep them coming back. Today’s technology allows us to track everything. For a business this is an amazing and powerful thing. You can post something online and see who looked at it, where they came from and what they care about. You can send an email with different subject lines and see which one sticks. The options are endless. Your job is to set goals for everything you do; that way you know whether something was successful or not and it’s not a guessing game. It will help you focus you resources and build loyalty with your customers. The more you measure, the leaner and more productive you will be as a growing business.
There are a lot of options for financing a business, but none of them are easy. I was rejected by every major bank before I took my plan to community lenders and was approved. The process was painful. They poked and prodded into every detail of my life and it took months. In the end it was all worth it. I had what I needed to build my space and get myself to breakeven. Investors are another increasingly popular option, but you have to be willing to give up control of your business. You have to decide what you can handle and know what the other party is looking for. Whether you go with debt or equity financing you will be accountable to another party or parties. My goal is to get to a point the business itself can finance its growth. For most businesses this is the best option and will allow you to maintain your independence. For others you have to go after outside financing. Just make sure you never lose sight of why you started the whole thing to begin with.
Cashflow is the lifeline of your business. It’s not just about what you bring in and what you take out. But, most importantly, it’s about when you do it. I use my cash flow statement to know exactly where I stand and decide the next step of growth for my business. My cash flow projections are my peace of mind. Read More